Where is the best place to advertise your jobs?
Marketing your JobsMarketing your jobs effectively is crucial in today’s digital landscape, where most candidates start their job search online. Choosing the best advertising channels can be challenging, but Flat Fee Recruiter is here to help you make informed decisions for your vacancies. So, where is the best place to advertise your jobs?
When looking for new staff, consider the following approach to job advertising:
1. Start with Free Options: Allow a couple of weeks to gather results from free job advertising sources. If you’re not seeing enough interest, explore low-cost paid options.
2. Utilise Paid Advertising: If free methods yield limited results, consider a multi-job board poster like Flat Fee Recruiter or advertise directly on various job boards. For urgent vacancies, you might choose to run free and paid ads concurrently.
3. Seek Specialist Help: If, after 1-2 months, you’re still struggling to fill the role, especially for critical positions, consider using a specialist recruiter. Many clients find that this can be a cost-effective solution for difficult hires.
Top 10 Free and Paid Advertising Options
One of these options could be the best place to advertise your jobs, let’s break down your best options:
Best Free Advertising Platforms:
1. Your Website: Over 84% of candidates will check your website when applying for jobs. Leverage your online presence to tell your company’s story.
2. Intranet/Notice Boards: Utilise internal communication channels to promote job opportunities. Referrals from existing employees often lead to successful hires.
3. Social Media: Share job postings on platforms like LinkedIn, Twitter, Facebook, and Instagram. Encourage employees to amplify your reach through their networks.
4. Free Job Websites: Platforms like Indeed and Adzuna offer free job postings, but be mindful of their changing policies.
5. Job Centre: Don’t underestimate the Job Centre as a free recruitment tool, especially for specific roles. Using an Applicant Tracking System (ATS) can help filter out unsuitable candidates.
Low-Cost Advertising Options:
6. Flat Fee Recruiter: We offer a cost-effective alternative to free advertising. You can generate up to 80% of your hires for as little as £329, saving you time and administrative effort.
7. General Job Boards: While speaking to recruitment agencies can be beneficial, don’t hesitate to negotiate directly with job boards for competitive rates, especially for new customers. Here’s a snapshot of costs for 30-day job postings:
What job board? |
Cost published on website for 1 job (30 days) |
Gumtree |
£14.95 |
Jobsite |
£219 |
Jobrapido |
£99.99 |
Total Jobs |
£219 |
Reed |
£150 |
CV Library |
£149 |
8. Niche Job Boards: These may be pricier but can attract quality candidates. Research thoroughly to ensure a worthwhile investment. Here are some costs for niche job boards:
Which Job Board? |
Cost published on website for 1 job (30 days) |
Personnel Today |
£799 |
eTeach |
£549 |
Jobserve |
£385 |
GAAPweb |
£900 |
9. Pay Per Click (PPC) Advertising: Platforms like Indeed and social media allow targeted job advertising. Set a budget and start small, using engaging visuals to attract attention.
10. Newspapers / Trade Press: While print media has seen declining readership, it can still reach niche candidates. Be cautious of high costs and limited exposure time.
These insights should give you a good idea of where is best place to advertise your jobs.
Tips for Effective Job Advertising
•Focus on Marketing: Treat your job advert as a marketing tool rather than a full job description to engage potential candidates.
•Consider SEO: Use relevant keywords and a clear call-to-action to enhance visibility.
•Use Recognisable Job Titles: Opt for common job titles that candidates are likely to search for.
•Include Salary Information: Advertisements without salary details can receive up to 80% fewer applications.
•Ensure Legal Compliance: Avoid any form of discrimination in your job ads.
If you have questions about advertising your vacancies or need tailored advice, feel free to reach out on 0113 322 7243. We can guide you on the best platforms to use.
Exceptional reach.
The best way to advertise a job: Post your vacancy across a selection of UK job boards and attract up to 63% more applicants compared to using a single site.
