Flat Fee Recruiter enables you to get the most out of branded recruitment advertising. Since the launch of our branded advertising service in October 2013 there has been a fantastic response with 5 times more adverts carrying a company logo. This, in turn, has seen a staggering increase in the number of applications (almost a THIRD more than standard or non-branded adverts!)
The success of branded advertising can be measured in terms of quantity and quality of applications. Applicants who recognise a company brand often prioritise their search in favour of a brand they recognise or are familiar with compared to unbranded adverts.
It is always beneficial to advertise under your own brand rather than anyone else’s because it encourages applicants to seek out information about who you are and what you do, thus promoting your company at a tremendously low cost.
A brand must be utilised as a tool in advertising to attract the best possible applicants so it is important that applicants have the right perception of your company. When advertising under your brand you need to make sure you’re not promoting a poor experience during the initial recruitment process as this can deter an applicant from applying no matter how much advertising you do.
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