How do I write a job advert that works on Indeed?

A strong job advert is more than just a list of responsibilities. It should highlight your value as business, attract the right candidates and convert views into applications.

On platforms like Indeed, which charges per click and where candidates are encourage to read, reject or apply in a matter of moments, a clear and well-structured job advert will make all the difference. Yet many businesses overlook this important step.

By following this advice, you will ensure that your vacancies stand out, attract the most relevant applicants and avoid wasting budget.

Choose the right job title.

Your job title is the first filter. Candidates search using keywords, so accuracy matters more than creativity. Indeed will punish internal jargon or inflated titles like “Sales Ninja.” Instead, use clear, searchable terms such as “Sales Executive” or “Customer Support Advisor.”

Think like a candidate: what would they type into the search bar? Matching that intent increases visibility and ensures your advert appears in relevant results.

Be clear about salary.

Salary transparency significantly improves response rates. Many candidates won’t apply at all if this isn’t included. Some phrases, like ‘competitive salary’ will actively have a negative impact on your response rate as, rightly or wrongly, most job-hunters believe this is code for low pay.

Include a specific range where possible. This builds trust, filters out mismatched expectations, and saves time for both sides. Even a bracket (e.g. £30,000–£35,000) is better than “competitive.”

Use bullet points to improve readability.

Candidates will spend less than 10 seconds reviewing your ad. Dense paragraphs reduce engagement and increase drop-off.

Use bullet points for key sections like:

• Responsibilities

• Requirements

• Benefits

This makes your advert easier to digest quickly. Keep points concise and prioritise the most important information at the top.

Include location and flexibility.

Be explicit about where and how the role is performed. Include:

• Exact location (or “remote”/“hybrid”)

• Working pattern (full-time, part-time, flexible hours)

Flexibility is a major decision factor. If you offer hybrid or remote options, highlight this early, because it can dramatically increase applications. However, don’t be tempted to bend the truth. If you prefer your staff to spend 90% of their work week on-site, be up front about this, otherwise you run the high risk of candidates dropping out at the offer stage.

Explain why someone should apply.

Think like an advertiser. Don’t just describe the role; sell the opportunity. Finding a new  job is often a major life decision; reassure candidates that your business is a great place to work!

Include:

• Career progression opportunities

• Company culture and values

• Unique benefits (e.g. training, bonuses, work-life balance)

This is your chance to stand out from similar listings. A compelling “why join us” section can significantly improve your chances of attracting the most talented staff.

A quality job advert can be the difference between a smooth, efficient hiring campaign and months spent sifting through unsuitable CVs. Getting it right, and tailoring it for platforms like Indeed, takes time and attention to detail.

Make Indeed work for you with expert support that delivers real results. With Flat Fee Recruiter, you get professionally written ads, targeted campaigns, and ongoing optimisation, all designed to maximise your budget and help you hire faster.

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