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All you Need to Know about Writing Job Adverts

All you Need to Know about Writing Job Adverts

Attracting applicants to your job vacancy is a huge element of the recruitment cycle and more often than not, the first contact an applicant has with your company is the job advert itself.

It’s important to keep in mind the purpose of the job advert when you are writing it. It is designed to attract applications to your role whilst being informative at the same time. You should also be aware of where you are advertising your job and how applicants will find it, especially if you are advertising online.

You don’t have to be an industry expert to get it right; though it does help...that’s why we’re sharing our industry knowledge on how you can master the job advert in our blogs below:

Lawful Recruitment Advertising: What you Need to Know

Before writing your job advert you might want to reacquaint yourself with the law, just to make sure your advert isn’t breaching any legislation.

Job Adverts vs. Job Descriptions

They key to writing a good advert is to make it just that: an advert. This blog explains how you can differentiate the advert itself from the job description.

How to Proofread/Write for Online Job Boards

Since an advert is likely to be an applicant’s first point of contact with your company, you need it to represent your organisation and give a good impression. This means you are writing for that audience and that you are proofreading your adverts. Learn how to proofread your adverts betters with this blog.

Why it’s Essential to Proofread your Job Adverts

With jobseekers using online job boards as the primary means of finding and applying for jobs, you need to ensure your online job advert is spot on, competitive and attractive. So here's the importance of proofreading your advert.

Optimising Job Board Adverts: Titles

There’s lots of great tips here about getting your advert found, for example: when choosing a job title for advertising a position you need to think like an applicant, what would you search for? Keep it generic and leave the in-house title in-house.

Optimising Job Board Adverts: Salary

A big part of attracting applicants to the job isn’t just the role itself, but also the salary and benefits. Sometimes people just want to know that a company is competitive and fair, other times people like to know that they’re making an upwards move and not a backwards one and that the job will support their financial obligations. So here’s how to handle the salary on your job advert.

Optimising Job Board Adverts: Location

One of the issues you will encounter when advertising your job online is how you complete the location field on the job board form. This blog explains all you need to know about mastering the location.

5 Reasons your Job Adverts aren’t Pulling in Top Talent

There are many reasons why your recruitment advert may fail to meet expectations and subsequently result in not hiring. We have listed 5 possible reasons why your recruitment advert may not be pulling in top talent and how you can improve your chances of filling your roles with quality applicants.

We trust you can take something away from one or more of our advert writing blogs. Here at Flat Fee Recruiter we appreciate that not everybody has a skilled HR department, maybe you only hire once in a year. That’s why we see huge value in helping others by sharing our in-house knowledge and ensuring you hire the right person.

If you have any recruitment needs we can help you with, please don’t hesitate to get in touch on 0113 3227243 or email us at

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