What are the benefits of a careers page?

Is your business missing out on talent? It could be!

Job board advertising accounts for two thirds of all applications. As a result, a solid recruitment campaign covering multiple job boards is a proven way to find new employees.

However, a well-designed hiring strategy requires more than simply an advert posted on a job board.

It should go without saying that you need to plan carefully how you will be screening, shortlisting and interviewing your applicants.

But alongside this, you should also consider how you are strategically presenting your company to encourage the best responses.

One of the most effective ways you can do this is with an engaging Careers Page. This can be hosted either on your own website or alongside your job board adverts.

What is a Careers Page?

A Careers Page is a dedicated online space in which you can showcase all of your available vacancies, boosted by additional content to help promote your business as a great place to work.

Think of it as another display window for your business. Much as your website frontpage promotes the products you sell, your careers page promotes your workplace, encouraging candidates to want to work for you.

A quality careers page will feature content such as a company biography, video testimonials, images and links to your social media, all demonstrating the nature and values of your company.

Nearly half of active candidates report that content of this sort encourages them to apply for roles.

What are the benefits of a Careers Page?

• Everything is in one place: Most quality candidates will want to find out more about your business as they apply for a job. A careers page makes the key information easy to find. It also helps clarify company culture, encouraging candidates to ‘self-screen’ and improving the quality of your applicant talent pool.  This makes them effective even if you only have one or two current vacancies available.

• Your brand looks its best: Most jobseekers prefer applying directly to a company instead of through a recruitment agent, valuing a direct connection. Your brand, which is key to your company’s unique culture, is crucial in this interaction. A careers page highlights your branding with a prominent logo, banner image and other visual content.

• You can explain your company culture: A quality job advert will, naturally, concentrate on the details of the role rather than life at your business. A careers page gives you the opportunity to present you company ethos in detail and help engage the most suitable applicants.

• You can encourage direct enquiries: If you are open to being contacted directly by interested candidates, a careers page is the ideal platform to share an email address or phone number. If you have a lively social media presence, a careers page is also the perfect place to highlight this. You can even use a careers page to encourage enquiries and build a talent pool when you have no current vacancies.

• They’re fantastic for boosting organic web traffic: 40% of candidates start their job search on Google, and the chances are they’re searching for ‘company name + jobs’ or ‘jobs + industry’. A well optimised careers page will return high in these searches, capturing the ideal traffic for your roles.

• Saved time: All of the above can help speed up the hiring process by as much as 70%. Your careers page can be integrated with your adverts and an Applicant Tracking System, streamlining the whole process and reducing costly time-to-hire ratio.

As online recruitment develops, the candidate experience becomes ever more integral. Engaged candidates are one of the key benefits of a careers page. They are less likely to ghost interviews, be poached by competitors, leave negative feedback or ultimately reject your job offer. A quality Careers Page is a low-cost but highly effective asset in creating a positive candidate experience. This will help ensure your hiring campaigns have the best chance of success.

Flat Fee Recruiter provides all the tools you’ll need to get the best results from your hiring campaigns, from advert writing and job posting to CV screening, first-line interviews and all associated admin. Don’t miss out. Call today on 0113 322 7243 for a no obligation discussion on how we can help.