What job advertising is all about: getting candidates

Like everything else, job advertising has changed enormously over the last decade.

It wasn’t long ago that recruiting online was relatively straightforward. Employers would choose one or two major job boards, publish their vacancy and wait for the applications to pour in. Success was often measured by how many websites your advert appeared on and how many people might see it. However, it’s no longer as simple.

Job seekers have more ways than ever to discover opportunities. Google, social media and  professional networks all play a significant role in how candidates find their next job. Meanwhile, pay-per-click platforms Indeed and LinkedIn are close to dominating the online job advertising space.

As a result, recruitment advertising is becoming less about where an advert appears and more about how it reaches the right people.

Sometimes that means advertising on the largest platforms, but it can also mean targeting a specialist audience. Often it’s the wording of the advert itself that makes the biggest difference. No two vacancies are the same, and the most effective recruitment campaigns reflect that.

This is why employers are beginning to look beyond simple job board packages and instead value recruitment partners who understand the market, know how different advertising channels perform and can make informed decisions about where to invest a recruitment budget.

At Flat Fee Recruiter, that’s the approach we’ve always taken, because we believe that every pound spent on recruitment should be working towards one goal: attracting better candidates.

Rather than recommending the same advertising package for every vacancy, we look at each role individually. Different jobs attract different audiences, so the most effective advertising strategy will depend on the role, the location, the sector and the competition for talent.

When you advertise a role through Flat Fee Recruiter, your Account Manager will assess your specific needs and provide a blueprint for achieving the best results. Everyone at FFR brings years of experience, and will apply their expertise to help make sure that your vacancy is always seen by the right people, and that the best applicants are shortlisted quickly, so that you can make a quality hire fast.

Flat Fee Recruiter provides exposure and expertise at a fixed cost, helping your business adapt to a changing recruitment market, while avoiding the inflated costs of a traditional agency.

To discuss your hiring needs, call today on 0113 322 7243 or click here to book an online meeting.